{"id":47721,"date":"2019-11-06T11:54:18","date_gmt":"2019-11-06T10:54:18","guid":{"rendered":"https:\/\/www.bretagne.bzh\/tourisme\/"},"modified":"2026-10-07T16:03:06","modified_gmt":"2026-10-07T14:03:06","slug":"tourisme","status":"publish","type":"page","link":"https:\/\/www.bretagne.bzh\/gal\/tourisme-patrimoine\/tourisme\/","title":{"rendered":"Un positionnement touristique breton : Identit\u00e9 et Transitions"},"content":{"rendered":"\n<style type=\"text\/css\">\n    #header-bg {\n                background-image: url('https:\/\/www.bretagne.bzh\/app\/uploads\/LAMOUREUX-Alexandre_CRTB_RB_tourisme_plage.jpg');        \n    }\n            \n    @media (min-width: 769px) {\n                                #header-bg {\n                background-image: url('https:\/\/www.bretagne.bzh\/app\/uploads\/LAMOUREUX-Alexandre_CRTB_RB_tourisme_plage.jpg');\n            }\n                                                }\n<\/style>\n\n<div class=\"bloc-header full-width half overlay-0\" id=\"header-bg\">\n    <div class=\"header-content\">        \n        <div class=\"breadcrumb-wrapper\"><nav role=\"navigation\" aria-label=\"Vous \u00eates ici\"><p id=\"breadcrumbs\" class=\"breadcrumb\"><span><span><a href=\"https:\/\/www.bretagne.bzh\/gal\/\">Accueil<\/a><\/span><\/span><\/p><\/nav><\/div>        <div class=\"bloc-content\">\n                        \n                <h1 class=\"h1 light uppercase\">Un positionnement touristique breton : Identit\u00e9 et Transitions<\/h1>\n                        \n                    <\/div>\n                            <p class=\"credit\"><span class=\"item-credit\">Cr\u00e9dit photo : <\/span>CRTB &#8211; Alexandre Lamoureux<\/p>\n            <\/div>\n<\/div>\n\n<p class=\"chapo\">\n    Pr\u00e9f\u00e9rer le &#8220;mieux&#8221; au &#8220;plus&#8221;, telle est l\u2019ambition du Sch\u00e9ma r\u00e9gional de d\u00e9veloppement du tourisme et des loisirs qui se fonde sur l\u2019identit\u00e9 forte de la Bretagne tout en engageant les transitions : environnementales, climatiques, sociales, \u00e9conomiques, num\u00e9riques, m\u00e9thodologiques et d\u00e9sormais sanitaires, pour un tourisme tourn\u00e9 vers l\u2019avenir.<\/p>\n\n<div class=\"bloc bloc-chiffres-cles full-width\">\n    <div class=\"wrapper\">        \n        <ul class=\"row d-flex justify-content-center\">\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">8,1<span class=\"suffixe\">%<\/span>                 <\/div>\n                <div class=\"item-legende\">taux repr\u00e9sent\u00e9 par le tourisme dans le PIB breton.<\/div>\n            <\/div>\n        <\/li>\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">9,6<span class=\"suffixe\">Mds<\/span>                 <\/div>\n                <div class=\"item-legende\">de retomb\u00e9es \u00e9conomiques<\/div>\n            <\/div>\n        <\/li>\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">111<span class=\"suffixe\">M<\/span>                 <\/div>\n                <div class=\"item-legende\">de nuit\u00e9es touristiques en 2024<\/div>\n            <\/div>\n        <\/li>\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">10                 <\/div>\n                <div class=\"item-legende\">destinations touristiques maillent le territoire. <\/div>\n            <\/div>\n        <\/li>\n                <\/ul>\n    <\/div>\n<\/div>\n\n\n<p>Le tourisme contribue pleinement \u00e0 la <strong>dynamique \u00e9conomique, sociale, environnementale et culturelle<\/strong> de la Bretagne. Il participe \u00e0 l\u2019<strong>attractivit\u00e9 des territoires<\/strong>, au maintien de services et d\u2019activit\u00e9s \u00e0 l\u2019ann\u00e9e et \u00e0 la qualit\u00e9 du cadre de vie.\u00a0<\/p>\n\n\n\n<p>La R\u00e9gion souhaite conforter cette contribution en faisant du tourisme un <strong>projet collectif au service de la Bretagne et de ses habitants<\/strong> : un tourisme qui cr\u00e9e de la valeur, accompagne les transitions et contribue \u00e0 pr\u00e9server et transmettre les richesses naturelles, culturelles et identitaires du territoire.\u00a0<\/p>\n\n\n\n<p>Cette ambition repose sur l\u2019<strong>engagement collectif des acteurs publics et priv\u00e9s<\/strong> et sur la prise en compte des sp\u00e9cificit\u00e9s de chaque territoire. Elle vise \u00e0 construire un mod\u00e8le touristique breton capable d\u2019anticiper les \u00e9volutions, de renforcer les \u00e9quilibres \u00e9conomiques, sociaux et environnementaux et de faire de la Bretagne <strong>une r\u00e9f\u00e9rence en mati\u00e8re de tourisme<\/strong>.\u00a0<\/p>\n\n\n\n<p>Co-construit avec les territoires, ce mod\u00e8le s\u2019appuie notamment sur les 10 \u00ab Destinations touristiques \u00bb de Bretagne, qui constituent une maille de r\u00e9f\u00e9rence du d\u00e9veloppement touristique breton. Chaque destination porte son positionnement, ses valeurs et son identit\u00e9, dans lesquels s\u2019inscrivent les projets d\u00e9finis et port\u00e9s collectivement par les acteurs publics et priv\u00e9s locaux.\u00a0\u00a0<\/p>\n\n\n\n    <div class=\"bloc-push\">\n        <h3>Liens utiles<\/h3>\n        <p><a href=\"https:\/\/www.tourismebretagne.com\/\">Site du Comit\u00e9 r\u00e9gional du tourisme Bretagne<\/a><\/p>\n<p><a href=\"https:\/\/pro.tourismebretagne.bzh\/les-destinations-touristiques-de-bretagne\/\">Les Destinations touristiques de Bretagne<\/a><\/p>\n    <\/div>\n\n\n<div class=\"bloc bloc-video\">\n            <div class=\"video vimeo lazy\" data-bg=\"https:\/\/i.vimeocdn.com\/video\/522868540-573d78bc1eb24c33c5eba602f3407252590820943569a314e43f9fe6ee7ed934-d_640?region=us\">\n                    \n        <p class=\"h3 title\">La Bretagne en 10 destinations touristiques<\/p>\n        <button data-url=\"https:\/\/vimeo.com\/130846945\"  class=\"play reset-btn\">\n            <span class=\"btn-play\">                \n                <span class=\"icon-lecture\" aria-hidden=\"true\"><\/span>\n            <\/span>\n            <span class=\"sr-only\">Lancer la vid\u00e9o<\/span>\n        <\/button>\n                       <div class=\"vimeo_player\" videoID=\"130846945\"><\/div>\n             <\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"text-center title-ressources\">En pratique<\/h2>\n\n                    \n<section class=\"bloc-ressources bloc-documents full-width\">\n    <div class=\"wrapper\">        \n        <h3>Documents<\/h3>\n        <div class=\"owl-carousel ressources-carousel\">\n\n                                    <a href=\"https:\/\/www.bretagne.bzh\/app\/uploads\/Schema-regional-de-developpement-du-Tourisme-et-des-loisirs-2020-2025.pdf\" class=\"item nostyle\" target=\"_blank\" download>\n                                                        <div class=\"ico_pdf float-left\"><\/div>\n                                                        <div class=\"item-title\">                            \n                                <h4>Sch\u00e9ma r\u00e9gional de d\u00e9veloppement du Tourisme et des loisi&#8230;<\/h4>\n                                <span class=\"size\">5 MB<\/span>\n                            <\/div>\n                            <span class=\"btn-normal is-download float-right\">T\u00e9l\u00e9charger<\/span>\n                        <\/a> \n                         <\/div>\n    <\/div>    \n<\/section>        ","protected":false},"excerpt":{"rendered":"Le tourisme contribue pleinement \u00e0 la dynamique \u00e9conomique, sociale, environnementale et culturelle de la Bretagne. Il participe \u00e0 l\u2019attractivit\u00e9 des territoires, au maintien de services et d\u2019activit\u00e9s \u00e0 l\u2019ann\u00e9e et \u00e0 la qualit\u00e9 du cadre [&hellip;]","protected":false},"author":21,"featured_media":34973,"parent":47722,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","ep_exclude_from_search":false,"footnotes":""},"dm-lies":[],"contenu":[],"class_list":["post-47721","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une strat\u00e9gie touristique pour la R\u00e9gion Bretagne &#183; R\u00e9gion Bretagne<\/title>\n<meta name=\"description\" content=\"Pour accompagner la mutation du tourisme en Bretagne, nous avons mis en place une nouvelle strat\u00e9gie touristique depuis 2018.\" \/>\n<meta name=\"robots\" content=\"noindex,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bretagne.bzh\/gal\/tourisme-patrimoine\/tourisme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une strat\u00e9gie touristique pour la R\u00e9gion Bretagne &#183; 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