{"id":47721,"date":"2019-11-06T11:54:18","date_gmt":"2019-11-06T10:54:18","guid":{"rendered":"https:\/\/www.bretagne.bzh\/tourisme\/"},"modified":"2024-04-11T16:52:09","modified_gmt":"2024-04-11T14:52:09","slug":"tourisme","status":"publish","type":"page","link":"https:\/\/www.bretagne.bzh\/gal\/actions\/tourisme-patrimoine\/tourisme\/","title":{"rendered":"Un positionnement touristique breton : Identit\u00e9 et Transitions"},"content":{"rendered":"\n<style type=\"text\/css\">\n    #header-bg {\n        background-image: url('https:\/\/www.bretagne.bzh\/app\/uploads\/LAMOUREUX-Alexandre_CRTB_RB_tourisme_plage.jpg');        \n    }\n            \n    @media (min-width: 769px) {\n                    #header-bg {\n                background-image: url('https:\/\/www.bretagne.bzh\/app\/uploads\/LAMOUREUX-Alexandre_CRTB_RB_tourisme_plage.jpg');\n            }\n                                                }\n<\/style>\n\n<div class=\"bloc-header full-width half overlay-0\" id=\"header-bg\">\n    <div class=\"header-content\">        \n        <div class=\"breadcrumb-wrapper\"><nav role=\"navigation\" aria-label=\"Vous \u00eates ici\"><p id=\"breadcrumbs\" class=\"breadcrumb\"><span><span><a href=\"https:\/\/www.bretagne.bzh\/gal\/\">Acouillance<\/a><\/span><\/span><\/p><\/nav><\/div>        <div class=\"bloc-content\">\n                        \n                <h1 class=\"h1 light uppercase\">Un positionnement touristique breton : Identit\u00e9 et Transitions<\/h1>\n                        \n                    <\/div>\n                            <p class=\"credit\"><span class=\"item-credit\">Cr\u00e9dit photo : <\/span>CRTB &#8211; Alexandre Lamoureux<\/p>\n            <\/div>\n<\/div>\n\n<p class=\"chapo\">\n    Pr\u00e9f\u00e9rer le &#8220;mieux&#8221; au &#8220;plus&#8221;, telle est l\u2019ambition du Sch\u00e9ma r\u00e9gional de d\u00e9veloppement du tourisme et des loisirs 2020-2025 qui se fonde sur l\u2019identit\u00e9 forte de la Bretagne tout en engageant les transitions : environnementales, climatiques, sociales, \u00e9conomiques, num\u00e9riques, m\u00e9thodologiques et d\u00e9sormais sanitaires, pour un tourisme tourn\u00e9 vers l\u2019avenir.<\/p>\n\n<div class=\"bloc bloc-chiffres-cles full-width\">\n    <div class=\"wrapper\">        \n        <ul class=\"row d-flex justify-content-center\">\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">8,1<span class=\"suffixe\">%<\/span>                 <\/div>\n                <div class=\"item-legende\">taux repr\u00e9sent\u00e9 par le tourisme dans le PIB breton.<\/div>\n            <\/div>\n        <\/li>\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">97,6<span class=\"suffixe\">M<\/span>                 <\/div>\n                <div class=\"item-legende\">de nuit\u00e9es touristiques en 2018.<\/div>\n            <\/div>\n        <\/li>\n                <li class=\"col-6 col-md-3 col-xl-3 element maxsquare\">\n\n            <div class=\"element-inner \">\n                <div class=\"value\">10                 <\/div>\n                <div class=\"item-legende\">destinations touristiques maillent le territoire. <\/div>\n            <\/div>\n        <\/li>\n                <\/ul>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Les valeurs fondamentales du tourisme en Bretagne<\/strong><\/h2>\n\n\n\n<p>Le Sch\u00e9ma r\u00e9gional cherche \u00e0 impulser une vision commune et partag\u00e9e. Aboutissement d\u2019un travail de concertation men\u00e9 avec l\u2019ensemble des acteurs touristiques, il s\u2019articule autour d\u2019engagements de principe qui doivent s&#8217;int\u00e9grer \u00e0 tout projet touristique. Objectifs : garantir un <strong>changement de mod\u00e8le n\u00e9cessaire \u00e0 la relance<\/strong> et, au-del\u00e0, une <strong>performance durable \u00e0 l\u2019action touristique bretonne<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des th\u00e9matiques strat\u00e9giques<\/strong><\/h2>\n\n\n\n<p>Il donne \u00e9galement l\u2019ambition r\u00e9gionale sur des th\u00e9matiques strat\u00e9giques : <\/p>\n\n\n\n<ul><li>les Destinations touristiques, <\/li><li>les sites d\u2019exceptions, <\/li><li>les \u00eeles, les mobilit\u00e9s, <\/li><li>l\u2019itin\u00e9rance douce terrestre, <\/li><li>la culture vivante, <\/li><li>les patrimoines, <\/li><li>le nautisme et la mer, <\/li><li>les canaux.<\/li><\/ul>\n\n\n\n<p>Il appelle \u00e9galement \u00e0 l\u2019ouverture pour assurer la pr\u00e9sence et la visibilit\u00e9 de la Bretagne sur les march\u00e9s de proximit\u00e9 au national et \u00e0 l\u2019international. Des feuilles de route op\u00e9rationnelles en fixent les modalit\u00e9s et les conditions de mise en \u0153uvre.<\/p>\n\n\n\n<p>Co-construit avec les territoires, il cr\u00e9e un <strong>v\u00e9ritable mod\u00e8le touristique<\/strong> s\u2019appuyant sur une organisation sp\u00e9cifique autour des <strong>10 \u00ab Destinations touristiques \u00bb de la Bretagne<\/strong>, qui constituent la maille de r\u00e9f\u00e9rence du d\u00e9veloppement touristique breton. Chaque destination a son positionnement propre, ses valeurs, son identit\u00e9, dans lesquels s\u2019inscrivent les projets d\u00e9finis et port\u00e9s collectivement par les acteurs publics et priv\u00e9s locaux.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tourismebretagne.com\/\">Site du Comit\u00e9 r\u00e9gional du tourisme Bretagne<\/a><\/p>\n\n\n<div class=\"bloc bloc-video\">\n            <div class=\"video vimeo lazy\" data-bg=\"https:\/\/i.vimeocdn.com\/video\/522868540-573d78bc1eb24c33c5eba602f3407252590820943569a314e43f9fe6ee7ed934-d_640\">\n                    \n        <p class=\"h3 title\">La Bretagne en 10 destinations touristiques<\/p>\n        <button data-url=\"https:\/\/vimeo.com\/130846945\"  class=\"play reset-btn\">\n            <span class=\"btn-play\">                \n                <span class=\"icon-lecture\" aria-hidden=\"true\"><\/span>\n            <\/span>\n            <span class=\"sr-only\">Lancer la vid\u00e9o<\/span>\n        <\/button>\n                       <div class=\"vimeo_player\" videoID=\"130846945\"><\/div>\n             <\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"text-center title-ressources\">En pratique<\/h2>\n\n            \n<section class=\"bloc-ressources bloc-aides full-width\" >\n    <div class=\"wrapper\">        \n        <h3>Nos aides<\/h3>\n        <div class=\"owl-carousel cards ressources-carousel\">\n\n                    <\/div>\n    <\/div>    \n<\/section>                    \n<section class=\"bloc-ressources bloc-documents full-width\">\n    <div class=\"wrapper\">        \n        <h3>Documents<\/h3>\n        <div class=\"owl-carousel ressources-carousel\">\n\n                                    <a href=\"https:\/\/www.bretagne.bzh\/app\/uploads\/Schema-regional-de-developpement-du-Tourisme-et-des-loisirs-2020-2025.pdf\" class=\"item nostyle\" target=\"_blank\" download>\n                                                        <div class=\"ico_pdf float-left\"><\/div>\n                                                        <div class=\"item-title\">                            \n                                <h4>Sch\u00e9ma r\u00e9gional de d\u00e9veloppement du Tourisme et des loisi&#8230;<\/h4>\n                                <span class=\"size\">5 MB<\/span>\n                            <\/div>\n                            <span class=\"btn-normal is-download float-right\">T\u00e9l\u00e9charger<\/span>\n                        <\/a> \n                         <\/div>\n    <\/div>    \n<\/section>        ","protected":false},"excerpt":{"rendered":"Les valeurs fondamentales du tourisme en Bretagne Le Sch\u00e9ma r\u00e9gional cherche \u00e0 impulser une vision commune et partag\u00e9e. Aboutissement d\u2019un travail de concertation men\u00e9 avec l\u2019ensemble des acteurs touristiques, il s\u2019articule autour d\u2019engagements de principe [&hellip;]","protected":false},"author":21,"featured_media":34973,"parent":47722,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":""},"dm-lies":[],"contenu":[],"acf":{"page_url":"","is_searchable":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une strat\u00e9gie touristique pour la R\u00e9gion Bretagne &#183; R\u00e9gion Bretagne<\/title>\n<meta name=\"description\" content=\"Pour accompagner la mutation du tourisme en Bretagne, nous avons mis en place une nouvelle strat\u00e9gie touristique depuis 2018.\" \/>\n<meta name=\"robots\" content=\"noindex,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bretagne.bzh\/gal\/actions\/tourisme-patrimoine\/tourisme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une strat\u00e9gie touristique pour la R\u00e9gion Bretagne &#183; 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